Filmmaker’s Name: Mitchell Rose
Film Title: Targeted Advertising
Film TRT: 3:54
Genre(s): Sci-fi, comedy, dance

In 50 words or less, what is your film about?
A dark-comedy sci-fi drone film glimpsing a future when flying spambots chase a fleeing populace blasting ads for Viagra, hair loss products, and other exciting values.

What inspired you to make this particular film?
I hate spam.

What’s the worst experience you had making this film?
Truth be told, this is not the movie I started out to make. Three years ago I did a lot of planning for a dance-film with 80 dancers from 6 colleges that would be shot from a radio-controlled helicopter. On the day of the shoot, a cell phone tower at the location interfered with the helicopter. It basically meant we had to throw out all of our planning and improvise some material based on the original idea.

It was incredibly disappointing and I couldn't even look at the footage. I wanted to give it a lot of distance so I could detach from the original idea. Had I started editing, I undoubtedly would have kept trying to make that movie — but we hadn't shot it, it was imposssible. So I waited two years before ever looking at the footage, and then went, OK, this is what I have — what can I do with it? And then got this new idea.

In your opinion, what’s the best film ever made?
Tie: "2001" and "The Bridge on the River Kwai."

Why? Oy. Cuz.

RE: a short bio… Tell us about your start in filmmaking. Who are your heroes? Did you get your start as an actor? A screenwriter? A grip?
Prior to becoming a filmmaker, I was a New York-based choreographer and performance artist. For 12 years, my company toured throughout North America, Europe, and Asia. Eventually I was drawn more to visual media and chose to become a filmmaker, entering The American Film Institute as a Directing Fellow.

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